Three years ago, Twente Partners, a multinational company specializing in citrus fruits with over 20 years of experience, faced a monumental challenge. Data was flooding their operations from all corners of the globe, but crucial information was getting lost among disparate figures and reports.

The Search for a Solution

Twente decided to seek help through Simpleza’s Business Intelligence service, which focuses on understanding the decisions the company needs to make and then developing the solution.

The goal was clearly identified: Twente Partners needed to consolidate and visualize critical data effectively to make precise business decisions in a highly competitive and volatile industry.

Simpleza’s Process

Simpleza’s team delved into Twente’s needs, identifying key decisions, periodicity, and short- and long-term goals. They then searched for, organized, and prioritized public and private data, validating its accuracy to ensure decisions were based on precise and up-to-date information.

Building the Control Dashboard

Simpleza co-created with Twente a control dashboard with more than 2400 data series on the lemon market. This dashboard allows the company to analyze complex information quickly and easily, automating information management and ensuring continuous updates.

The step-by-step construction process was as follows:
<ol>
 	<li> Discussions with company decision-makers about the decisions they need to make, their periodicity, and the company’s short- and long-term objectives and necessary information.</li>
 	<li>Searching for, identifying, organizing, and prioritizing available public and private data on the global lemon market.</li>
 	<li>Review and validation with the client, focusing on the accuracy and reliability of the data.</li>
 	<li>Improvement and transformation of databases, working on their periodicity, data collection processes, and data management in a functional manner, considering various criteria.</li>
 	<li>Building indicators, performing specific calculations, and establishing relationships between variables.</li>
 	<li>Automating the data loading and management process.</li>
 	<li>Creating a user-friendly visualization, defining the dashboard’s structure and organization, and building the most useful and convenient graphs and tables.</li>
 	<li>Validation with the client.</li>
</ol>
Impact and Benefits

The dashboard developed by Simpleza has become the foundation for Twente’s weekly market analysis, supporting strategic and commercial meetings. Now, Twente can detect business opportunities, anticipate changes in supply and demand, and make informed decisions that optimize profitability.

In the words of Alejandro Lucas, CEO of Twente: “Simpleza, with its highly competent team, has become a key link in differentiating our company. Through their expertise in Big Data management, they provide us with the strategic analysis tools necessary for this ever-changing world.”

The story of Simpleza and Twente Partners demonstrates how business intelligence can transform data into a competitive advantage, ensuring success in a dynamic market like citrus, providing precise and real-time information for decision-making.

If you have a large amount of data from your company and market but still feel it’s not the right and up-to-date information for making decisions, do not hesitate to contact us for a diagnostic meeting and to develop a customized information visualization dashboard.